Terms of Service

Last updated: 17 June 2026 (v2)

These Terms of Service govern your use of StackIntel and the services provided through stackintel.co.uk. By creating an account or using the platform, you agree to these terms. Please read them carefully.

Business use only: StackIntel is designed and intended solely for use by businesses and professionals in their business capacity. By registering, you confirm that you are acting in the course of a business and not as a consumer. The Consumer Rights Act 2015 and consumer protection regulations do not apply to this agreement. If you are an individual acting as a consumer, please do not use this platform.

Who we are

What StackIntel does

StackIntel is an AI-powered ad revenue analytics platform. It connects to third-party supply-side platforms (SSPs) via API using credentials you provide, retrieves reporting data, and presents AI-generated insights, summaries and alerts through a web dashboard and email digest.

StackIntel is a reporting and analysis tool only. We do not modify, optimise, or make changes to your ad inventory, campaigns, deals or settings on any connected platform.

Your account

• You must be 18 or older and have the authority to enter into these terms on behalf of yourself or your organisation.
• You are responsible for maintaining the security of your account credentials. Do not share your password.
• You are responsible for all activity that occurs under your account.
• You must provide accurate information when registering. We may suspend accounts found to contain false information.
• One account per user unless you are on an Agency plan with multi-user access enabled.

Connected SSP accounts

To use StackIntel, you connect your SSP accounts by providing API credentials. By doing so, you confirm that:

• You have the right and authority to grant StackIntel read access to that account's reporting data.
• You are not violating the terms of service of any connected SSP by using StackIntel.
• The credentials you provide are accurate and belong to accounts you control.

StackIntel requests only the minimum access required to retrieve reporting data. We do not request permissions to create, modify, or delete anything within your connected accounts. You can disconnect any SSP at any time, which immediately revokes our access.

Indemnification

You agree to indemnify, defend, and hold harmless StackIntel and its officers, directors, employees, and agents from and against any and all claims, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or relating to:

• Your use of the platform in violation of these terms or any applicable law or regulation.
• The SSP credentials you provide, including any claim that you did not have authority to grant StackIntel access to the relevant accounts, or that your use of StackIntel violates any third-party SSP's terms of service.
• Any data you submit to or process through StackIntel, including any claim that such data infringes any third party's rights.
• Any misuse of the platform by you, your employees, contractors, or any person accessing the platform using your account credentials.

This indemnification obligation will survive termination of your account and these terms.

Acceptable use

You agree not to:

• Use StackIntel for any unlawful purpose or in violation of any applicable law or regulation.
• Attempt to reverse engineer, decompile, or extract source code from the platform.
• Use automated scripts or bots to access the platform beyond normal use.
• Resell, sublicense or commercialise access to StackIntel without written permission (except as permitted under Agency plan white-label features).
• Attempt to gain unauthorised access to other users' data or any part of the system not intended for your use.
• Upload or transmit malicious code, viruses, or anything designed to disrupt the service.

Subscription and billing

StackIntel is a paid subscription service with three tiers: Starter (£49/month), Growth (£149/month), and Agency (£499/month). Prices are in GBP and include VAT where applicable.

• Subscriptions are billed monthly in advance and renew automatically until cancelled.
• You can cancel at any time. Cancellation takes effect at the end of your current billing period — you retain access until then.
• We do not offer refunds for partial months or unused periods unless required by applicable law.
• We reserve the right to change pricing with 30 days' written notice. Existing subscribers will not be affected mid-billing-period.
• If payment fails, we will retry and notify you by email. Continued failure may result in account suspension.
• Payments are processed by Stripe. We do not store your payment card details.

Free beta period

During the beta phase, StackIntel may be offered free of charge or at a reduced rate. Beta access may be withdrawn or converted to a paid subscription with reasonable notice. Features available during beta are not guaranteed to remain in the final product.

AI-generated content

StackIntel uses AI to generate insights, summaries, and analysis based on your connected SSP data. You expressly acknowledge and agree that:

• AI-generated insights are provided strictly for informational reference purposes only. They do not constitute financial, commercial, or professional advice of any kind.
• AI models can produce inaccurate, incomplete, or misleading outputs (commonly referred to as "hallucinations"). StackIntel makes no warranty, express or implied, as to the accuracy, reliability, or fitness for purpose of any AI-generated content.
• You are solely responsible for independently verifying any AI-generated insight before acting upon it. Any business decision made in reliance on AI-generated content is made entirely at your own risk.
• To the maximum extent permitted by applicable law, StackIntel expressly excludes all liability for any loss, damage, or cost of any kind arising directly or indirectly from your reliance on AI-generated content, including but not limited to loss of revenue, loss of profit, or loss of opportunity.

Data and privacy

Your use of StackIntel is also governed by our Privacy Policy, which forms part of these terms. By using the service, you agree to our data practices as described there.

You retain ownership of your raw revenue data at all times. We do not sell your personally identifiable data to third parties. As set out in the Intellectual Property section, we may use anonymised and aggregated data (which cannot identify you or your business) to improve our AI models and services — this does not require your additional consent as it does not constitute personal data under UK GDPR.

Service availability

We aim to provide a reliable service but do not guarantee 100% uptime. Scheduled maintenance, third-party API outages, or unforeseen technical issues may cause temporary unavailability. We will communicate planned downtime where possible.

StackIntel integrates with third-party supply-side platforms (SSPs) and other external services via their published APIs. You acknowledge that:

• StackIntel has no control over the availability, accuracy, or continuity of third-party SSP APIs and data feeds.
• Third-party providers may at any time modify, restrict, suspend, or terminate API access — including access by platforms such as StackIntel — without notice.
• In the event that a third-party SSP modifies or withdraws API access, StackIntel shall not be in breach of these terms and shall have no obligation to provide refunds or compensation for any resulting loss of functionality or data.

Force Majeure: StackIntel shall not be liable for any failure or delay in performance arising from circumstances beyond our reasonable control, including but not limited to: acts of God, third-party platform outages or API changes, internet infrastructure failures, cyberattacks, changes in law or regulation, or any other event that could not reasonably have been anticipated or prevented. In such circumstances, our obligations under these terms shall be suspended for the duration of the event.

Intellectual property

StackIntel and all content, software, technology, and AI models that comprise it are owned by StackIntel or our licensors. These terms do not grant you any intellectual property rights in the platform beyond the right to use it as described here.

Your data: You retain full ownership of your raw revenue reporting data, SSP credentials, and any other data you provide to StackIntel. You grant StackIntel a limited, non-exclusive, royalty-free licence to access, process, and store that data solely for the purpose of providing the service to you. This licence terminates upon account closure, subject to the retention periods set out in the Termination section.

Aggregated and anonymised data: StackIntel retains all intellectual property rights in any anonymised, aggregated, or de-identified data derived from your use of the platform (for example, statistical patterns in ad revenue performance across publishers, with all personally identifiable information removed). You acknowledge that such data contains no information that could identify you or your business, and that StackIntel may use it to improve, develop, and train our AI models and services without restriction. This right survives termination of your account.

Feedback: If you provide suggestions, feedback, or ideas regarding the platform, you grant StackIntel a perpetual, irrevocable, royalty-free licence to use that feedback without any obligation to compensate you.

Limitation of liability

Nothing in these terms shall limit or exclude StackIntel's liability for: (a) death or personal injury caused by our negligence; (b) fraud or fraudulent misrepresentation; or (c) any other liability that cannot be excluded or limited by law.

Subject to the above, and to the maximum extent permitted by the Unfair Contract Terms Act 1977 and applicable law, StackIntel shall not be liable for any:

• Indirect, incidental, special, consequential, or punitive damages of any kind.
• Loss of revenue, loss of profit, loss of data, loss of goodwill, or loss of business opportunity.
• Losses arising from your reliance on AI-generated insights or analysis.
• Losses arising from third-party SSP API outages, changes, or withdrawals.
• Losses arising from unauthorised access to your account where you have failed to maintain reasonable security of your credentials.

Our total aggregate liability to you for all claims arising under or in connection with these terms shall not exceed the greater of: (a) the total fees paid by you to StackIntel in the twelve months immediately preceding the event giving rise to the claim; or (b) £500. We consider this cap to be fair and reasonable given the nature of the service, the pricing, and the fact that you retain control over all business decisions made in reliance on the platform.

We strongly recommend that you maintain appropriate business insurance to cover any losses that may arise from your use of third-party software platforms.

Termination

You may close your account at any time by contacting us at hello@stackintel.co.uk. We may suspend or terminate your account if you breach these terms, with or without prior notice depending on the severity of the breach.

On termination of your account:

• Your personal data and revenue reporting data will be retained for a period of 30 days from the date of termination, during which time you may request a full data export by emailing hello@stackintel.co.uk.
• After 30 days, all personal data, SSP credentials, revenue metrics, chat history, and account data will be permanently and irreversibly deleted from our systems, including all backups, in accordance with our obligations under UK GDPR.
• SSP credentials stored in our encrypted credential vault will be deleted immediately upon account termination, without the 30-day retention period.
• Anonymised and aggregated statistical data (containing no personal identifiers) may be retained indefinitely for the purpose of improving our services, as set out in the Intellectual Property section below.

Where StackIntel acts as a data processor on your behalf (for example, processing revenue reporting data from your connected SSPs), these terms incorporate our obligations as a data processor under UK GDPR Article 28. A formal Data Processing Agreement (DPA) is available upon request by emailing hello@stackintel.co.uk. Enterprise customers requiring a DPA prior to onboarding should contact us before subscribing.

Changes to these terms

We may update these terms from time to time. Material changes will be communicated by email with at least 14 days' notice before taking effect. Continued use of the platform after that date constitutes acceptance of the updated terms.

Dispute resolution

In the event of any dispute arising out of or in connection with these terms or your use of StackIntel, the parties agree to attempt to resolve the dispute informally in the first instance by contacting us at hello@stackintel.co.uk. We will endeavour to respond within 10 business days.

If the dispute cannot be resolved informally within 30 days of written notice, either party may refer the matter to mediation administered by the Centre for Effective Dispute Resolution (CEDR) or a similar UK-based mediation body before commencing court proceedings. The costs of mediation shall be shared equally unless otherwise agreed.

Nothing in this clause prevents either party from seeking urgent injunctive or other equitable relief from a court of competent jurisdiction where necessary to protect their rights.

Governing law

These terms are governed by the laws of England and Wales and constitute a legally binding agreement between you and Kavit Shah Ltd (Company No. 15270389), registered in England and Wales. Subject to the dispute resolution clause above, any disputes arising from these terms or your use of StackIntel shall be subject to the exclusive jurisdiction of the courts of England and Wales.

General provisions

Entire agreement: These terms, together with our Privacy Policy, constitute the entire agreement between you and StackIntel in relation to your use of the platform and supersede all prior representations, discussions, undertakings, agreements, and arrangements between the parties, whether written or oral. You acknowledge that you have not relied on any statement or representation not contained in these terms.

Severability: If any provision of these terms is found by a court of competent jurisdiction to be invalid, unlawful, or unenforceable, that provision shall be severed from the remaining terms, which shall continue in full force and effect.

No waiver: Failure by StackIntel to enforce any provision of these terms on any occasion shall not constitute a waiver of our right to enforce that provision or any other provision on any future occasion. No waiver by StackIntel shall be effective unless made in writing and signed by an authorised representative.

Variation: We may update these terms from time to time. Material changes will be communicated to you by email to the address registered on your account, with at least 14 days' notice before taking effect. Where we cannot reasonably give 14 days' notice (for example, due to urgent legal or regulatory requirements), we will give as much notice as is reasonably practicable and explain the reason. If you do not agree to the revised terms, you may terminate your account before the changes take effect. Continued use of the platform after the effective date constitutes acceptance. If you did not receive our email (for example, because your registered email address is no longer active), the change will still take effect on the notified date — it is your responsibility to keep your email address up to date.

Assignment: You may not assign or transfer any of your rights or obligations under these terms without our prior written consent. StackIntel may assign its rights and obligations under these terms to any successor entity in connection with a merger, acquisition, or sale of all or substantially all of our assets, provided that the successor entity assumes all obligations under these terms.

Agency tier audit rights: If you subscribe to the Agency plan and white-label or resell access to StackIntel's functionality to third parties, you agree to maintain accurate records of all such sub-users and grant StackIntel the right, upon reasonable written notice of not less than 5 business days, to audit your usage records to verify compliance with these terms. Any material breach discovered during an audit must be remediated within 30 days of written notice.

Third party rights: These terms do not confer any rights on third parties under the Contracts (Rights of Third Parties) Act 1999. Only the parties to this agreement may enforce its terms.

Notices: Any formal notices under these terms must be sent by email to hello@stackintel.co.uk (for notices to StackIntel) or to the email address registered on your account (for notices to you). Notices sent by email shall be deemed received on the next business day following transmission, provided no delivery failure notification is received.

Contact

Questions about these terms? Email us at hello@stackintel.co.uk.